Jon Udell has a post about page popularity in Web search engines. Currently a search for 'Jon' (at least if English is your preferred language) brings him up as the second and tenth entries. So, I tried searching for 'Thom'; I come up 23rd (OCLC) and 25th (this blog). Not too bad, but not the first page either.
Lessons that can be drawn from this:
- Jon Udell is more popular than I am
- An unusual name, or failing that, spelling helps (I'm not in the first 300 for 'Thomas', but am the 8th 'Hickey' today)
- The Web is a strange place
I'm certainly not the 8th most important Hickey in history, but I've been doing things on the Web for a long time, OCLC has a decent Web presence and I have a blog that I occasionally post to. What is asymmetrical about this is that there are lots of corporations much larger than OCLC that have important people named Hickey, but they are just about invisible. As the Web becomes more and more the way people get information, this can't be helping those companies.
I've noticed the same phenomenon when people leave OCLC and go somewhere else. Their Web presence completely disappears if they go to a for-profit, and often goes down even if they are at an academic institution.
--Th (currently ranking #1 on Google for 'Outgoing')